I own brand consistency and content production across SXSW London's full festival footprint social, OOH, paid media, decks, wayfinding, stage and signage while directing creative and strategic input on major brand-partner campaigns (Adobe, Waymo, Marvel, Lego, Pepsi, Nasdaq and 30+ others) to keep every partnership on-system. I also contribute to marketing budget allocation alongside the Marketing Director, particularly on where creative production and content investment should sit. Impact: Grew SXSW London's social following by 68k (IG) and 35k (LinkedIn) in under two years while scaling the festival from 20k to 25k attendees across 85 to 106 countries with engagement, not just reach, climbing in parallel.

SXSW LONDON / Direction & Video Editing 

JACK UNION: The History of the UK House Dance Scene shares an inside look into the roots of house dance and where the style has reached in the modern day. Directed by Chiara Romualdi, our new documentary explores the origins of this freestyle club dance, from its American beginnings in the underground clubs of Chicago and New York, up to its breakthrough in the UK which continues to spread this legacy.y In this dance form, people can embrace physical and emotional freedom, moving themselves to the rhythm of house music and more bass-heavy dance music. Typically broken up into three main movement approaches - jacking, footwork, and lofting - the style was built by Queer and Black Americans as a form of expression and escapism from the pressures of everyday life. American clubbers pushed forth the style to become a widely recognised movement that travelled from the US to France before spreading across the UK and successively to the globe. Early UK house dancers incorporated moves such as cutting shapes, skanking and shuffling before being influenced by the American style of dancing, expanding later on to the hybrid approach we see today. Credits: Director/Editor: Chiara RomualdiScript-Writer/Narrator/Music Director: Francesca Rose MilesProducer: Louis Anderson-RichExecutive Producers: Megan Townsend &amp; Patrick HintonJournalist: Becky BuckleInterviewees: Clara Bajado, Kevin Gopie (DJ Renegade), Troy Banton (Dat Boy Troi), Jo&euml;l Gl&auml;fke (Jo-L), Frankie Johnson (Frankie J), Ian Milne (DJ Soulprovyder) &amp; Matt Langrish-Smith (Matt L-S).Special Thanks: Indahouse, Houstyle, Empire House Family, 4 To The Floor, Makin&rsquo; Moves, D-Lo, Robert Hylton, Farah van Stokkum, Lorena Andres &amp; Fabric London

JACK UNION / Direction & Video Editing

DJ Sets signed Rockstar in between Manchester, Birmingham and London.

MIXMAG X ROCKSTAR / Videography + Video Editing

I got hired by Reprezent Radio to create a solid visual identity and high level content that could bring partnerships on the way and Converse approached us after only 1 year of us working on these goals. The project was part of CREATE NOW CREATE NEXT campaign focused on the creatives of the future. Converse wanted to create a training programme for young presenters and a specific number of content pieces in collaboration with the radio. I had full responsibility on the project and on the people that I had to direct, I run this project liaising directly with the client completely in charge in its conceptual, production and delivery.

REPREZENT RADIO / Videography & Video Editing

VIVA ACID / Video Editing + Motion Graphic

The LAB London set up, filming, editing and delivery across all socials.

THE LAB LONDON / Videography + Video Editing

Mixmag stage at Awakenings Festival in the Netherlands.

THE LAB AWAKENINGS / Videography & Video Editing

Concept development and video editing for Purple Magazine.

Celine Celesi (creative director and performer): “2020 brought up a lot of changes for our inner selves. As dancers and performers especially, we were faced with extreme uncertainty and fear of what would become of our industry. During this crisis, however, we’ve also been able to check in with ourselves, and deeply listen to who we are and want to be. 
Stuck at home in Hamburg, Germany we’ve wanted to express this visually, and with an all female-identifying team. This editorial represents our story of empowerment throughout these times, a metamorphosis of us creatives into the powerful story tellers that we are."

Chiara Romualdi USEYESEE

SXSW LONDON / Direction & Video Editing

JACK UNION / Direction & Video Editing

MIXMAG X ROCKSTAR / Videography + Video Editing

REPREZENT RADIO / Videography & Video Editing

VIVA ACID / Video Editing + Motion Graphic

THE LAB LONDON / Videography + Video Editing

THE LAB AWAKENINGS / Videography & Video Editing

METAMORPHOSIS / Video Editing

AGNES B. / Video Editing

IFHY / Video Editing

WOMANEWER / Video Editing

DURAN / Video Editing

CATERINA / Video Editing