I own brand consistency and content production across SXSW London's full festival footprint social, OOH, paid media, decks, wayfinding, stage and signage while directing creative and strategic input on major brand-partner campaigns (Adobe, Waymo, Marvel, Lego, Pepsi, Nasdaq and 30+ others) to keep every partnership on-system. I also contribute to marketing budget allocation alongside the Marketing Director, particularly on where creative production and content investment should sit. Impact: Grew SXSW London's social following by 68k (IG) and 35k (LinkedIn) in under two years while scaling the festival from 20k to 25k attendees across 85 to 106 countries with engagement, not just reach, climbing in parallel.

SXSW LONDON / Brand & Content

I was hired by Reprezent Radio to build a distinctive visual identity and content system strong enough to attract strategic brand partnerships. Within a year, that positioning led Converse to commission "CREATE NOW. CREATE NEXT." a campaign supporting the next generation of creative talent, including a bespoke training programme for emerging presenters and a series of branded content productions. I led the project end-to-end strategy, creative direction, production and delivery as Converse's primary point of contact, managing a multidisciplinary production team through to completion. Impact:-1.7bn global impressions tracked via platform analytics across social and OOH placements.-+5 percentage point lift in aided and unaided brand awareness vs. pre-campaign measured through a pre/post brand tracking study commissioned by Converse.-Follow-on partnerships with Boiler Room, Apple, Nike, Cross the Tracks, Field Day and SXSW direct outcome of the partnership, tracked as new deals signed post-campaign.-Following on IG grew to 35k tracked via internal platform analytics.

CONVERSE X REPREZENT RADIO / Creative Direction + Brand

I led brand application across a multi-city DJ set series for Armani Exchange, spanning Miami, London and Rome. The work translated Armani Exchange's identity across a wide mix of digital and print touchpoints event graphics, social campaign assets and print collateral ensuring the brand felt cohesive across three culturally distinct markets and audiences, each with a different nightlife scene and visual language. Outcome: Post-campaign sentiment from the client and audience response was strongly positive. It's a good example of cross-market brand consistency work.

ARMANI EXCHANGE / Graphic Design + Editing

Designed a range of visual assets for the New Balance Metro Mix Series, a project celebrating Paris’ vibrant music scene through multi-platform content. I developed graphics for digital and social media, combining typography, imagery, and brand storytelling to create a cohesive visual identity. The work connected New Balance’s lifestyle culture with the energy and diversity of emerging Parisian artists and creative communities.

NEW BALANCE / Graphic Design

Leading brand and content development across Mixmag’s editorial, commercial, and event projects, creating work across graphic design, motion, video production, editing, colour grading, and multi-platform campaigns. Working across the wider Wasted Talent network, including The Face, Kerrang!, and white-label partnerships, delivering creative for global brands including Armani, New Era, Monkey Shoulder, New Balance, NatWest, Rockstar Energy, Parklife, Coors, and more. Alongside my core role, I led creative direction on selected flagship projects, shaping concepts, visual identity, storytelling, and execution for Jack Union (documentary director and creative lead), the Awakening Festival collaboration, and James Blake and Wizkid editorial projects. This included developing creative concepts, guiding visual direction, collaborating with production teams, and overseeing final delivery. Bridging strategy, design, and production, I developed culturally relevant creative across editorial, brand partnerships, social, digital, print, and live experiences.

MIXMAG / Creative Direction + Brand 

6 Corners London is a dance event in partnership with Redbull and Indahouse I worked for as Head of Creative.

6 CORNERS X REDBULL / Brand + Content

Digital and physical advertising for "Free From Sleep".

FOR THE LOVE OF GARAGE / Creative Direction + Brand 

Omre NMN + Resveratrol is a dietary supplement designed for anti-aging, cellular energy, and DNA repair.I proposed a new branding solution for Omre which already had an existing brand but that needed a re-fresh for its summer launch.You can see my thought process in the final slides.

OMRE / Creative Direction + Brand

Artwork for a party event in Stockholm, built around a bold red visual identity and a dynamic graphic language designed to capture the energy of the nightlife scene. The project combined striking typography, high-contrast compositions, and motion-inspired elements, with visuals influenced by stretching and distortion effects used in the event animations. The result was a vibrant and immersive visual system applied across promotional materials, creating a strong and recognizable presence both online and in physical spaces.

HOUSE OF ASCENSION / Brand + Content

Artwork for a party event in Stockholm, developed to capture the atmosphere and identity of the occasion through a distinctive visual concept. The project included the creation of promotional graphics and event branding, combining typography, layout, and imagery to produce engaging communication materials for both digital and print platforms.

G-UNIT / Creative Direction + Brand 

Collaborated with Ellevens Esports on social media content and visual campaigns for Fortnite (Epic Games) and multiple EA Sports titles. My role involved creating engaging digital assets tailored to gaming audiences, translating brand and community-driven narratives into impactful visuals across social platforms while maintaining consistency with each game's identity and communication goals.

COMBAT CORONA / Graphic Design

Digital Marketing &amp; Creative Management of <a target="_blank" rel="noopener noreferrer nofollow" href="http://www.artists4artists.co.uk" style="text-decoration: underline; text-underline-offset: 2px;">www.artists4artists.co.uk</a>&nbsp; Create marketing strategy to increase engagement of thecommunity towards A4A digital profiles. Develop the visual language, brand identity and design content to share on socials.A trailblazing artist-led initiative activating industry change for the UK Hip Hop dance community. I created the content and supported the team in creating a strong audience reach, across all socials aiming to spread information about the upcoming A4A Festival happening in September 2021.&nbsp;

ARTISTS 4 ARTISTS /  Brand + Content 

Creation of large scale installation for Outernet in Tottenham Court Road, celebrating Pride Month '23.

OUTERNET LONDON / Creative Direction + Brand 

New branding concept and content creation for The Everyday Agency. With TEA I had the opportunity to work with clients such as: David Morales, Viva Acid, VIBELAB, Pikes Ibiza, Pixies Events, Freaks of Nature, Secret Garden Party and more. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp;&nbsp;

TEA / Brand + Content

Promotional animation for the upcoming show "Sutra" by Sidi Larbi Cherkaoui. I used a stage element used in the performance to create the animation, I also used type suggesting the dancers moving in their formations.

SUTRA / Creative Direction + Brand 

HIP is the knowledge, HOP is the movement. Visual identity and content creation for cultural event in Stockholm.

HH1S / Creative Direction + Brand 

Typography inspired by FUBUNATION logo.
Creation of the modular type for .ttf/.otf.

FUBUNATION is a London based collective founded in 2017 by Rhys Dennis and Waddah Sinada with the vision of adding to black culture by creating more visibility and representation for dancers of colour in contemporary dance. Their objective is to build more diversity in the audiences that come to theatres and other dance platforms.

FUBUNATION / Typography

Designed to discover the reality around you, the kit uses art as an investigation tool. The project aims to debate Platone's theories about art being seen as "The copy's copy of reality" and a useless activity for humanity development towards the Truth.

ART AS TOOL OF REALITY INVESTIGATION / Editorial

Artwork&#39;s re-makes of artists I like. Personal project, non-commercial.

RE-MAKES / Graphic Design

MONKEY SHOULDERS / Motion Graphic

VIBELAB: Research, consultancy and advocacy agency dedicated to supporting creatives and preserving nighttime culture. Delivery of creative content across all socials.

VIBELAB / Art Direction  + Graphic & Motion Design

Creating a proposal deck for Ivan Michael Blackstoke, art director of the creative company Altruviolet. Visual assets for his new dance performance &quot;Traplord&quot;.

TRAPLORD / Deck Design

Editorial work for local art magazine.

PERSPECTIVES / Editorial

BULLERBYN IS BACK / Brand 

Promo for LMP. Edition XXV March 6th &gt; 9th 2024 | Morocco Audio Visual Performing Artists Meeting

LMP/ Motion Design + VJing

Art direction and content creation for "Lines under collusion" an emergent fashion project focused primarily on repurposing old garments into abstract artifacts and art pieces. Photography: Lorena Andrès

LINES UNDER COLLUSION / Art Direction

Environments and objects made in CINEMA 3D and ZBrush.

Chiara Romualdi USEYESEE