I own brand consistency and content production across SXSW London's full festival footprint social, OOH, paid media, decks, wayfinding, stage and signage while directing creative and strategic input on major brand-partner campaigns (Adobe, Waymo, Marvel, Lego, Pepsi, Nasdaq and 30+ others) to keep every partnership on-system. I also contribute to marketing budget allocation alongside the Marketing Director, particularly on where creative production and content investment should sit.

Impact:
Grew SXSW London's social following by 68k (IG) and 35k (LinkedIn) in under two years while scaling the festival from 20k to 25k attendees across 85 to 106 countries with engagement, not just reach, climbing in parallel.